Position yourself to win. The online world has evolved since its inception in the 1990's. It started out with Tim Berners -Lee, inventor of the first world Wide website. It was a innovative time back then and not many bloggers, writers, marketing gurus invested their online real estate on the world wide web as of yet. They were still trying to figure out how this 'internet' thing works. Fast forward 2018 and more than 3 billion people are now using the internet. According to a 2015 report from the International telecommunication Union. That's a lot of people.
Considering the amount of people on the internet; how could you possibly stand out from the rest. I've had to ask myself that question. What I have noticed since I've been online since 2013, is that there are some things that has change but there are some factors that remains a staple in order build your authority on this online universe.
Having a blog is by far one of the basic online real estate you must have to showcase who you are and what you stand for. In 2012, I started my first blog that was centered around Health education I enjoyed having that platform, it really gained a lot of traction and people within the community were able to gain resources from it which helped them deal with their aliments.
2. Create good quality content
Content, content, content! You will be doing yourself a disservice if you are not providing your readers or followers valuable content they can use.
Depending on what your service is, it is important to cater to your audience. People want to know the 'How To'. They want to know what to do and are looking for someone to share it with them. Share something that is meaningful and worthy so that when your readers see your work, they are filled with valuable information.
3. Get Social online .
That's right, get sociable! Where are you showing up?. Are you on Facebook? On Instagram? How about LinkedIn? Let's not forget Pinterest and then there's YouTube, not to mention Google plus. Whoa! The platforms are out there and can be overwhelming to figure out which one to use as your online real estate. One thing I've learned is that you don't have to be on every social media platform; it 's a lot to keep up with especially if you are just starting out online. Choose two platforms that best suits you and the audience you are targeting. Choose a platform and show up consistently.
4. Public Speaking
This is a great way to position yourself as an expert in your field. For me, this was something I had to get used to. Speaking in public can be intimidating but it's also a powerful way to have your audience believe in you and what you stand for. There are different opportunities to enhance your public speaking craft. There are Toastmaster's programs available where you live. If you don't want to take that route, volunteer to speak at an event about a particular topic.
5. Video Marketing
Your readers, followers, listeners however you want to call your 'fan base', they want to see you and hear you. Human behavior is quite interesting, we love the concept of seeing is believing. Well, when you are able to be seen and actually heard on video, it lets us know that you are real and we're not just reading an article from a artificial intelligence machine. Video is another area, I had to get used to because what video does is expose your physical self and when we expose ourselves in that way, we fear being judged.
The fact of the matter is; if you are conveying a message that is valuable, chances are people won't be judging you personally. They'll be listening to what you have to say and then will try to apply it to their needs. Go for it! Create a video that will have your followers coming back for more.